मुख्य समाचार
Amazon launches Prime Video Mobile Edition at INR 599 per year, making its exclusive roster of entertainment even more accessible to India’s mobile-first customers This single-user, mobile-only annual plan will provide access to high-quality entertainment, including the latest movies, Amazon Originals, LIVE cricket, and much more
Amazon launches Prime Video Mobile Edition at INR 59 Ahmedabad, India – 7 November, 2022 – Prime Video, India’s most loved entertainment hub has launched Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only video annual plan offers everyone access to high-quality entertainment exclusively on their mobile devices, and will now be available to all customers in India. Users can sign-up for this plan via the Prime Video app (on Android) or website. Created especially for a mobile-first country like India, Prime Video Mobile Edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country. With this move, Prime Video is expanding the accessibility of Prime Video Mobile Edition, which launched last year as a telco-partnered product in collaboration with Bharti Airtel (“Airtel”). Prime Video Mobile Edition provides Standard Definition (SD) quality streaming to customers, giving them a chance to explore and watch Prime Video’s rich catalogue of Indian and international movies, Amazon Originals, LIVE cricket including the keenly-awaited upcoming India v/s New Zealand Men’s cricket series in November 2022, and much more, on their mobile devices, all for ₹599 per year. Customers can continue to enjoy all Prime Video features such as X-ray powered by IMDb, and downloads for offline viewing with Prime Video Mobile Edition. Talking about the launch, Gaurav Gandhi, vice president, Prime Video India said, “Over the last 6 years we have seen a huge growth for Prime Video in India. With viewers from 99% of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched via a telecom association last year, and building on that success we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website.”
